July 7, 2023


JB Hi-Fi staff around Victoria embraced their Sherlock Holmes.

They’re going undercover through the month of May to raise vital funds for our studio and scholarship programs.

Since 2019, Kids Under Cover and JB Hi-Fi have enjoyed a great friendship and rewarding partnership, with JB’s workplace giving program raising thousands in vital funds for our Studio and Scholarship programs.

This May, the JB crew stepped up yet again with a month-long ‘Undercover’ campaign rolled out in over 200 stores across Victoria as part of their Helping Hands program. JB staff were kitted out in detective gear to help promote the push which raised over $150 thousand.

KUC CEO Stephen Nash was glowing in his praise for the campaign and the ongoing partnership which has also played a huge role in the expansion of our work into South Australia.

“The campaign raised an incredible amount of money for us and really helped promote to the broader public what we do. JB’s support has been fantastic over the years, their Helping Hands program is really helping us go a long way to preventing youth homelessness.”

All of the funds raised will go directly towards providing a young person with the stability and relief of a Kids Under Cover studio.